Vividata

When NADbank and the Print Measurement Bureau (PMB) joined forces, we led the charge in the development and launch of the new entity.

Name

  • “coined” multi-lingual word – vivid, living data

Tagline

  • Dual meaning of “Reading consumers” defines value proposition

Identifiers

  • book/laptop icons reflect breadth of users; wordmark and colour spectrum convey dynamic quality of market insights

Agency Partner

  • Ryan Edwards