Corona, the pandemic, is turning our world upside down – at least the parts many believe to be the most important: our personal freedom and the economy. Over the last weeks I’ve been in close (virtual) contact with many readers,…
https://placebrandobserver.com/experience-masterplanning-how-to-guide/ In this How To guide, learn how Experience Masterplanning can help create better places through integrating placemaking and place branding. Malcolm Allan, Roger Hobkinson and Jeannette Hanna explain step by step how Experience Masterplanning can lead to a holistic…
Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning. https://placebrandobserver.com/placemaking-place-branding-hand-in-hand/
Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce, culture and community. It’s a theme that’s been…
Jeannette Hanna of the strategic brand agency Trajectory in Canada, in this interview touches on the intertwined destiny of the fields of place branding, placemaking and place management. We also discuss place brand authenticity and how a qualitative approach to…
Brand Doctors: Beyond Samsung's tricky launch » strategy Jeannette Hanna and Alan Middleton weigh in on the cure for Samsung's big chill.