Ikonicast

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  • The Placebrand Observer

    The Placebrand Observer conversation on community engagement: Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands  

  • Ikonicast flashback

    Dateline: 1979 Design roots with street cred. Seen at the Max Webster A Million Vacations album release, Kim Mitchell stands between two of Trajectory’s founders, Clark Spencer and creative maven Paul Hodgson. The coolsome pair was…

  • Brand Doctor: Samsung

    Brand Doctors: Beyond Samsung’s tricky launch » strategy Jeannette Hanna and Alan Middleton weigh in on the cure for Samsung’s big chill.

  • Lean forward

    We’re thinking a lot about the future these days, through the lens of the past. Turn the time machine back to 1976. We were novices in local publishing back then, at a…

  • Canada 150

    January 1, 2017 kicked off Canada’s Sesquicentennial celebrations. Milestones are important markers of distance and change – how far we’ve come, how the landscape has changed, or not. Elapsed time enables us…