Orbits
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A Sense of Place
Even place has its own kind of genius and spirit. Great brands are rooted in the unique terroir of place.
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Here are seven areas of place branding that you might be over-looking
As an organisation responsible for branding and marketing your place, there are an innumerable number of plates that you need to keep spinning. It’s a hugely complex activity, but with so many areas to watch out for – and limited resources – a few areas are bound to slip through the cracks. To understand which areas are overlooked in developing and delivering a place brand strategy, we asked our place experts what they considered to be the most common mistakes made by cities, nations, and regions…
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City Nation Place: Reimagining the Rural Brandscape
What does it take to nurture the places that feed us all? For insights into the power of branding the next-generation of agriculture, look to two very different locales in Canada: the prairie city of Regina, Saskatchewan and the Town of Lincoln, Ontario, close by Niagara Falls.
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Chronicles: Learning Resilience
Post-Secondary educators across North America are bracing for a wildly unpredictable 2020-2021 academic year, buffeted by myriad learning, teaching, health and economic challenges. Yet, while these immediate, pandemic-driven trials preoccupy most administrators’ attention, the upheavals of 2020 have also accelerated dynamic forces that will stress test the mettle and creativity of higher learning in even more surprising ways.
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Beyond OK: Places & Ambition
Hear Charles Landry, the UK-based pioneer of creative city building, on how psychology and the collective mindset of a community affects its come-back trajectory. Landry’s insights are more relevant than ever for…
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Trajectory Orbits – April 2020
CityNationPlace Americas For places, economic development, and tourism organizations, the first CityNationPlace Americas Virtual Conference, May 19-20 is a don’t-miss event. Specifically designed to help organizations navigate the impact of Covid-19, the… -
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The Placebrand Observer: Corona Pandemic: What it Means for Place Branding Community
Corona, the pandemic, is turning our world upside down – at least the parts many believe to be the most important: our personal freedom and the economy. Over the last weeks I’ve…
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Reimagining DC: Soul of the City
The Washington, DC region has undergone a dramatic renaissance in the past 20 years. However, some established or older neighborhoods and jurisdictions have been left behind and continue to struggle. Ikonicast takes…
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The Placebrand Observer: How to Integrate Placemaking and Branding Through Experience Masterplanning
How to Integrate Placemaking and Branding Through Experience Masterplanning In this How To guide, learn how Experience Masterplanning can help create better places through integrating placemaking and place branding. Malcolm Allan, Roger…
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The Placebrand Observer: Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning
Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.…
