Ikonicast

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  • We’re hiring: Project Management

    Trajectory Brands Inc. focuses on creating and amplifying brands for companies and organizations who are embarking upon change in the marketplace and who want to communicate and clarify their story. We’re a…

  • Reimagining DC: Soul of the City

    The Washington, DC region has undergone a dramatic renaissance in the past 20 years. However, some established or older neighborhoods and jurisdictions have been left behind and continue to struggle. Ikonicast takes…

  • The Placebrand Observer

    The Placebrand Observer conversation on community engagement: Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands  

  • Ikonicast flashback

    Dateline: 1979 Design roots with street cred. Seen at the Max Webster A Million Vacations album release, Kim Mitchell stands between two of Trajectory’s founders, Clark Spencer and creative maven Paul Hodgson. The coolsome pair was…

  • Brand Doctor: Samsung

    Brand Doctors: Beyond Samsung’s tricky launch » strategy Jeannette Hanna and Alan Middleton weigh in on the cure for Samsung’s big chill.

  • Lean forward

    We’re thinking a lot about the future these days, through the lens of the past. Turn the time machine back to 1976. We were novices in local publishing back then, at a…

  • Canada 150

    January 1, 2017 kicked off Canada’s Sesquicentennial celebrations. Milestones are important markers of distance and change – how far we’ve come, how the landscape has changed, or not. Elapsed time enables us…