Orbits
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The Placebrand Observer: Jeannette Hanna Speaker Profile
Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce,…
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The Placebrand Observer Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
Jeannette Hanna of the strategic brand agency Trajectory in Canada, in this interview touches on the intertwined destiny of the fields of place branding, placemaking and place management. We also discuss place…
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Ikonicast flashback
Dateline: 1979 Design roots with street cred. Seen at the Max Webster A Million Vacations album release, Kim Mitchell stands between two of Trajectory’s founders, Clark Spencer and creative maven Paul Hodgson. The coolsome pair was…
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Brand Doctor: Samsung
Brand Doctors: Beyond Samsung’s tricky launch » strategy Jeannette Hanna and Alan Middleton weigh in on the cure for Samsung’s big chill.
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Lean forward
We’re thinking a lot about the future these days, through the lens of the past. Turn the time machine back to 1976. We were novices in local publishing back then, at a…
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Canada 150
January 1, 2017 kicked off Canada’s Sesquicentennial celebrations. Milestones are important markers of distance and change – how far we’ve come, how the landscape has changed, or not. Elapsed time enables us…
