Places
Some brands live at the heart of causes or products and services. What’s distinct about destinations is that the brand experience is so intrinsically linked to place. The ancient Romans had a name for the unique spirit of a place: genius loci. That “genius” – including a locale’s physical environment, its communities, values, history, culture, and aspirations – all shape these brands in powerful ways. Here’s a map of the terrain where we’ve been working with clients to bring their genius loci to life…