Some brands live at the heart of causes or products and services. What’s distinct about destinations is that the brand experience is so intrinsically linked to place. The ancient Romans had a name for the unique spirit of a place: genius loci. That “genius” – including a locale’s physical environment, its communities, values, history, culture, and aspirations – all shape these brands in powerful ways. Here’s a map of the terrain where we’ve been working with clients to bring their genius loci to life…
Mount Allison University
National Capital Commission
Sault Ste. Marie
- Bermuda Cultural Map
- Bermuda Performing Arts Centre Project
Experience World Heritage in Canada
World Heritage experiences reflect humanity’s most inspiring achievements and nature’s most extraordinary environments.
Canada is home to 20 UNESCO World Heritage sites, an international honour only given to places recognized for their universal importance to all humanity. These global treasures are as unique as Egypt’s pyramids and Australia’s Great Barrier Reef. Canada’s World Heritage experiences also include 12 “tentative list” candidates, destinations that are officially recognized for their potential to achieve World Heritage status.
Learn more about these remarkable cultural and natural wonders.
Official World Heritage sites in Canada
Kluane/Wrangell–St.Elias/Glacier Bay/Tatshenshini-Alsek, Yukon / B.C.
Canadian Rocky Mountain Parks, B.C. / A.B.
SGang Gwaay National Historic Site, B.C.
Waterton-Glacier International Peace Park, A.B.
Head-Smashed-In Buffalo Jump, A.B.
Writing-on-Stone / Áísínai’pi, A.B.
Dinosaur Provincial Park, A.B.
Wood Buffalo National Park, A.B.
Pimachiowin Aki, M.B. / O.N.
Rideau Canal, O.N.
Historic District of Old Quebec, Q.C.
Miguasha National Park, Q.C.
Joggins Fossil Cliffs, N.S.
Landscape of Grand Pré, N.S.
Old Town Lunenburg, N.S.
Mistaken Point, N.L.
Gros Morne National Park, N.L.
L’Anse aux Meadows National Historic Site, N.L.
Red Bay Basque Whaling Station, N.L.
Wood Buffalo National Park, N.T.
Nahanni National Park Reserve, N.T.
Canada’s World Heritage Tentative List Sites
Ivvavik/Vuntut/Herschel Island (Qikiqtaruk), Y.T.
Tr’ondëk Klondike, Y.T.
Yukon Ice Patches, Y.T.
Hecate Strait and Queen Charlotte Sound Glass Sponge Reefs, B.C.
Gwaii Haanas, B.C.
Stein Valley, B.C.
Wanuskewin Heritage Park, S.K.
Anticosti Island, Q.C.
Heart’s Content Cable Station Provincial Historic Site, N.L.
Sirmilik National Park and the proposed Tallurutiup Imanga National Marine Conservation Area, N.T.