Peter is a catalyst for great partnerships – equal parts connector, communicator and impresario. During his tenure at the helm of Spencer Francey Peters (later, CundariSFP), he solidified the firm’s place in the echelon of leading North America branding and design agencies.
In his role as client-advocate-in-chief, Peter’s has stewarded major assignments for Harbourfront Centre, University of Guelph, CBC /Radio Canada, Scotiabank, Toronto Hydro and Futurpreneur Canada.
Peter’s been a passionate advocate for the design sector in Canada since the 1980’s when he helped found the Group for Design in Business. His volunteer Board experience includes Toronto’s Design Exchange and the Children’s Discovery Museum. In 2005, he helped launch the Toronto District Council of the Urban Land Institute and served as its Chairman for four years. Peter is a graduate of the University of Western Ontario with majors in English and Psychology.
Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce, culture and community. It’s a theme that’s been honed over her long tenure as the brand strategy lead for Spencer Francey Peters (later, CundariSFP) and then as a founder of Trajectory. Her client roster reflects Jeannette’s range – from billion dollar enterprises to innovative start-ups – across a broad spectrum of sectors.
Jeannette lectures regularly at business schools and conferences on emerging trends in branding and stakeholder engagement. She’s also a contributing author to several books: Rediscovering the Wealth of Places;Measuring Marketing Communications Effectiveness in an Ever-changing World – the Role of the MarCom Dashboard. Her volunteer roles have included: Canadian Marketing Association’s Brand Council; Design Management Institute (Board) and Wellspring. Raised in New York City, Jeannette is a graduate of Rutgers University.
A masterful storyteller with visuals and text, Paul’s design imprint has shaped the image of global brands as diverse as Four Seasons Hotels and the international aid NGO, Right To Play. As creative lead at Spencer Francey Peters (later, CundariSFP), he earned design maven stature through his work for places like Raleigh, NC and cultural icons like the Royal Ontario Museum.
As a founder of Trajectory, Hodgson’s creative range has stretched even further to include groundbreaking design assignments for Scotiabank; University of Victoria; AGO; Canada’s National Youth Orchestra; Toronto Hydro and the Toronto 2015 Pan Am Games.
His passion for print is evident in the over 100 book design he’s generated. Paul has been a long-time member of the Art Director's Club of Toronto and has served on its Executive Board. Trained at Lancaster and Hornsey College of Art in England, Paul completed his education at OCAD University where he now teaches.
Trained as a brand strategist, Stephen weaves strategic insight and brand thinking into his project management for complex organizations. Since joining Trajectory in 2011, Stephen has added his strategic expertise to brand and communications assignments for most of Trajectory’s clients: City of Mississauga; Canada’s National Capital Commission; YMCA Canada; SAIT and the University of Victoria among many others.
Before joining Trajectory, he worked with, and led, some of Canada’s most respected brands through complex brand challenges and opportunities including RBC, Cineplex, BlackBerry, and Shoppers Drug Mart. Before shifting to the agency side, Stephen worked in Brand Management with Corby Distilleries, managing a portfolio of Australian and New Zealand wines.
Stephen holds a Masters in Business Administration, Strategic Marketing, from the DeGroote School of Business at McMaster University.
Blair joined the Trajectory team in June 2017 after 10 years of successfully running his own business, BFdesign. His work includes branding, website design, marketing strategy and print design to a variety of organizations from small not-for-profit to large-scale educational institutions. BFdesign established a long-lasting and rewarding relationship with many clients over the years.
In 2012, Blair graduated with Distinction from Goldsmiths, University of London with a Masters of Arts (Design: Critical Practice). The program allowed him to explore his love of transit, civic-engagement and city-building through the development of two projects in particular; technology and narrative. This exploration culminated in his thesis project, Public Transit: Remixed, a look at designing a holistic transit system from an experiential, as opposed to an infrastructure, standpoint. He was selected as one of four finalists in the Global Engineering Innovation Challenge hosted by the Toronto chapter of Engineers Without Borders in March 2013 where he presented some of his ideas from Public Transit: Remixed to much enthusiasm.
Lily graduated from OCAD University with a Bachelor of Design in 2018. She has a passion for typography and identity & branding, as well as a deep interest in digital & web design.
Lily previously worked as a graphic design intern with DAC Group where she created web & mobile prototypes, crafting assets and experiences through usability-testing, aligning design with data-driven content and strategic insights. Before joining Trajectory in July 2018, Lily was a freelance designer who created logotypes & brand marks and developed social media content for online communities and startups.