AGO

The redefinition of the Art Gallery of Ontario’s brand, visual identity system, and marketing platform was based on in-depth research into the Gallery’s evolving audience profile. Our approach has given the institution greater flexibility and visibility in all of its marketing efforts across print, TV, social, interactive and mobile media. Clear brand guidelines help ensure clear and consistent application across all media.

Scope

Brand strategy / Visual identity system and guidelines / Publication design / Tactical communications and marketing applications

Partners

BT/A

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