Aimia / AGO Photography Prize

The Aimia | AGO Photography Prize is Canada’s largest photography prize and one of the largest art and culture prize programs in the world. Designed to engage the public in an active dialogue about contemporary art and photography, it represents an innovative partnership between Aimia, a global leader in loyalty management, and the Art Gallery of Ontario, one of Canada’s largest and most prestigious art museums. The prize, which awards more than $85,000 CAD in cash prizes directly to artists working in photography each year, is comprised of an annual exhibition at the Art Gallery of Ontario (AGO), an online exhibition at, international artist residencies, public programming, and a national scholarship program. Our dramatic black and white identity system conveys both the artists’ eye and the diversity of public engagement in the annual event.


Brand strategy / Visual identity system and guidelines / Branded wearables / Guidelines