America’s Cup / Butterfield Group

In 2015, Butterfield was named Official Bermuda Bank of the 2017 America’s Cup, the international sailing community’s most illustrious prize. Our task, racing against the clock, was to launch Butterfield’s sponsorship with a series of ads. Next, design and dress the Bank’s entire Bermuda network of branches, ATMs, as well as head office with branded celebratory graphics in time for the competition trials.

Scope

Sponsorship campaign design system / Environmental graphics /Advertising