For over 50 years, Analog Devices has been in the vanguard of technological breakthroughs that bridge analog and digital worlds. The $5 billion global giant has evolved its semiconductor roots and domain experience into innovations that are shaping many of the tomorrow’s biggest transformations: autonomous transport; 5G communications; industry 4.0; remote healthcare and more. However, its market positioning had not kept pace with the reality of its far-ranging capabilities.
Trajectory won the assignment to create a strategic, corporate brand platform to elevate the company’s marketing and sales efforts. Working with ADI’s Boston-based global brand group, our team led the charge to bring the company’s promise of Ahead of What’s Possible to life. Working corporately and with key business units, we developed positioning, messaging and pilot marketing campaigns to attract market disruptors as well as top talent. In addition to updating ADI’s corporate identity platform, our brand-led assignments have included: global talent recruitment videos and campaign materials; sector-specific marketing campaigns; thought leadership materials and the company’s presence at the 2019 Consumer Electronics Show.