B. Hemmings & Co.

B Hemmings & Co., formerly Betting Hemmings, was in search of a new value proposition to reflect how the company has evolved over 40 years as well as attract new clientele to its one-of-a-kind luxe brands. We evolved the B. Hemmings story to focus on its role as, “curators of the world’s most extraordinary makers of business, travel and lifestyle essentials.” The new name, look and experience all came together for the launch of its revamped Yorkville store in downtown Toronto.


Naming / Visual identity systems / Messaging / Brand strategy / Brand positioning / Implementation planning

B Hemmings & Co. leather emboss
B Hemmings & Co. paper