In the past 15 years, Butler County, Ohio, has seen substantial positive growth and revitalization of its business community, tourism industry and resident population. To reflect this change, County Commissioners, the Port Authority, Economic Development and the Visitors Bureau came together to launch an integrated brand to promote Butler County today, as well as where it’s headed in the future. A critical part of the County’s bold, proactive positioning initiative (which we branded “Project Spark”) was our extensive public engagement. Over 1,000 people have contributed ideas and insights through seven community workshops; our Neighborland-powered microsite and 17 on-site installations; online surveys; one-on-one interviews; and six brand strategy workshops. The resulting County positioning strategy included a messaging strategy for key audiences and a multi-year implementation strategy.
Butler County, OH
Brand strategy / Qualitative research / Stakeholder engagement / Persona / Messaging / Implementation planning / FutureCast /Brand positioning / Visual identity systems