Butterfield Group

The Butterfield Group, founded in 1758, is a Bermuda-based full-service bank and wealth manager whose reach includes the Cayman Islands, Guernsey and Jersey, as well as The Bahamas, Switzerland, Singapore and the UK. Our many assignments for the bank have ranged from corporate brand strategy to retail advertising, wealth management marketing and promotion for Butterfield’s role as the official Bermuda Bank of the 2017 America’s Cup.

Scope

Brand strategy / Visual identity system and guidelines / Publication design / Sponsorship campaigns / Communications & marketing strategy / Advertising: print, TV