Canadian Museum of Nature

The Canadian Museum of Nature, based in Ottawa, unlocks the insights of natural history in ways that illuminate key environmental choices for the future. Tasked with better representing its national role and diverse experiences as well as bringing it all to life, we articulated the museum’s commitment to unlock the insights of natural history to illuminate the “natural future” of the planet. The vivid evolution of the museum’s identity system and design platform brings it all to life in every medium and at every touchpoint, from staff uniforms and ticketing to special programming.


Brand audit / Stakeholder engagement / Brand strategy / Brand architecture / Tagline / Visual identity system and guidelines / Tactical communications and marketing applications / Merchandise



MJ Braide (strategy)