Canadian Science Publishing

Publishing powerhouse Canadian Science Publishing was looking to communicate with their many audiences with a refreshed identity and cohesive brand voice across all platforms. An updated brand identity and narrative, developed through stakeholder interviews, workshops, and surveys boosted CSP’s brand image both internally and among external stakeholders, streamlining the brand image and communications across all platforms.

Scope

Qualitative research / Stakeholder engagement / Implementation planning / Messaging / Guidelines / Brand architecture / Brand strategy / Visual identity systems / Brand positioning / Marketing and communications plans / Tactical communications and marketing

 

Partners

RyanEdwards (advertising)

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