CBC / Radio Canada

Trajectory has collaborated with CBC/Radio Canada on several projects including defining use of the masterband in emerging media applications, as well as the 2015 Everyone, Every way. strategic plan communications. This lays out the public broadcaster’s five-year plan to expand its commitment to local storytelling and deepen its collaboration with Canadians. We brought the strategy to life with a succinct promise and crystallize why it matters – for CBC staffers as well as audiences – in both official languages across print, in video and interactive content.

We also helped the CBC define and articulate its 2020: A Space for us All framework, which includes a national engagement platform we helped develop.

Scope

Guidelines / Tactical communications and marketing / Marketing and communications plans / Naming / Messaging / Qualitative research / Stakeholder engagement / FutureCast

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