With new investment coming to the area, we worked with the Congress Heights Community Improvement team to develop a strong positioning and identity for the area that celebrates its deep African American roots. The initial suite of applications and launch materials included wearables and signage as well as a concise guide for managing the identity system. For more on this project and its impact, listen to Ikonicast episode 1, Soul of the City.
Qualitative research / Stakeholder engagement & workshops / Brand strategy / Visual identity system and guidelines / Environmental design / Branded wearables
I don’t know that I’ve ever seen a brand as readily embraced as this one, as quickly.
Monica Ray, President, Congress Heights Community Training & Development Corporation