D-Camps is the moniker we created for the national network of diabetes-specific camps run by the Canadian Diabetes Association. Creating a overarching positioning, identity system and look for the camp program enables the CDA to raise funds for summer programs more effectively while retaining a unique identity for each location. We engaged staff and alumni in creating the unique iconography for each facility. The design guidelines enable CDA to simultaneously promote all camps and specific locations in an integrated way.
D Camps, Canadian Diabetes Association
Brand strategy / Naming / Identity system / Guidelines / Key applications