One of Ontario’s largest colleges, Fanshawe’s four campuses serve close to half a million people. Rallying staff and faculty around a powerful promise was the first step in revitalizing the College’s image. Its identifier, NorthStar, is the symbol of Fanshawe’s pathfinding commitment for students. The identity applications ranged from signage, advertising and digital media to merchandise and varsity gear.
Reputation design / Brand strategy / Identity design system / Guidelines