Transforming the venerable Canadian Youth Business Foundation (CYBF) began with the need to rename the organization. The new name of Futurpreneur captures the purpose of the organization and the spirit of the emerging business leaders that it serves. The whole identity was carefully designed so that the name was multilingual, the tagline defines the value proposition and the wordmark includes a growth “amplifier” to visually indicate the organization’s role.


Naming / Tagline / Brand positioning / Visual identity systems