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McMichael Canadian Art Collection

As the only public fine art gallery focused on the art of Canada – historical and contemporary – the McMichael Canadian Art Collection holds a unique position in the cultural landscape. Its renowned permanent collection, 100-acre forest setting, year-round programming and special events make it a remarkable art- and nature-lovers destination.

With a renewed focus on contemporary Canadian artists, as well as a full roster of innovative exhibitions, our role has been to build the profile of the McMichael with new, urban audiences. Starting in 2017 as agency of record, we’ve created a disciplined approach to all of the McMichael’s marketing and communication materials, including advertising, gala events, membership and program materials, gallery guides, in-gallery graphics, merchandise and more.

The museum’s new image platform was designed to evolve with the institution, represent its national role, enhance its international stature and bring its diverse experiences to life. The new look & feel leverages the dynamic and adaptable vitality of natural systems.

Scope

Brand audit / Brand strategy / Brand architecture / Visual identity system and guidelines / Publication design / Fundraising and gala events / Tactical communications and marketing applications / Advertising / Merchandise