Washington, DC is home to North America’s most recognized seasonal festival. The iconic 90-year-old event now draws over 1.5 million attendees every year. Based on stakeholder research, we developed a multi-year strategy and supporting communications to enable the  Festival to attract new sponsors and reposition itself on the global stage as one of the world’s great celebrations of spring.

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National Cherry Blossom Festival

Washington, DC is home to North America’s most recognized seasonal festival. The iconic 90-year-old event now draws over 1.5 million attendees every year. Based on stakeholder research, we developed a multi-year strategy and supporting communications to enable the  Festival to attract new sponsors and reposition itself on the global stage as one of the world’s great celebrations of spring.

Scope

Qualitative research / Brand strategy / Publication and presentation design

The goal of the newly formed Business Improvement District was to reinvigorate Dupont Circle’s brand to support new growth and create a more vibrant experience for residents, businesses and visitors.

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Dupont Circle website