The Scotiabank Giller Prize is Canada’s “first word on fiction” and the country’s biggest literary award. We updated the Giller positioning strategy to engage readers throughout the year, not just during the lead-up to the price. In addition to refining its messaging and visual identity, we have created all the social, print and digital advertising for the prize, associated events and the “Crazy for CanLit” program since 2014.
Scotiabank Giller Prize
Messaging / Visual identity systems / Tactical communications and marketing