Trajectory has worked on a variety of design and strategy projects with Scotiabank over the years. These include design and naming for numerous credit and debit card offerings, an enterprise-wide product naming tool, sub-brand identifiers, wealth management collateral as well as sponsorship identifiers, such as the Scotiabank Saddledome.

Our approach to rebranding the Scotiabank Saddledome in Calgary took full advantage of the iconic building’s shape and dramatic visibility as well as the signage and lighting applications to the building.


Naming / Visual identity systems / Credit card systems / Implementation planning / Marketing and communications plans / Guidelines / Tactical communications and marketing