The largest multi-sport event Canada has ever hosted ignited something extraordinary – Pan Am-ismo. Passionate, playful and inspiring, this celebration of athletics, cultures and communities brought together 6,132 athletes, representing 41 countries, to compete in 36 sports. With over 1 million tickets sold, spectators cheered on events in 18 communities. We led creative development in four key areas: brand strategy, visual identity system, “voice” (the tri-lingual Pan Am “patois”) and key promotional materials.

Scope

Brand strategy / Visual identity systems / Guidelines / Tactical communications and marketing

Partners

BT/A