Toronto Fringe

The Toronto Fringe is Toronto’s largest theatre festival welcoming over 90,000 patrons and giving voice to over 1,200 artists annually. To date it has¬†returned over $6,000,000 in box office revenue to artists. Along with the summer Festival, it produces the Next Stage Theatre Festival, a curated festival that runs annually each January, features 10 productions pulled from top Fringe companies, does not charge an application fee, and returns 70% of the ticket price to the artists.

We have been working with the Toronto Fringe since 2013 on all marketing materials for both festivals. In 2017, we worked with the Fringe to refresh its brand and bring cohesion to its materials for all its festivals and outreach work.

Scope

Visual identity system and guidelines / Environmental design / Marketing / Branded wearables / Digital design / Print design