While the University of Victoria in British Colombia is consistently ranked Canada’s top comprehensive university, research confirmed that poor differentiation and awareness was hampering its growth. Our tasks: engage the entire campus in the process of creating an authentic, compelling narrative; create a distinctive “look”; and develop a multi-year marketing strategy. Working closely with the internal marketing team, we transformed UVic’s image dramatically without changing its official emblem. Once the original program was well-established, we worked with the University’s Communications and Marketing team to engage all faculties and units in creating a robust, multi-year, institution-wide plan for brand investment priorities.

Scope

Repuation research: qualitative, quantitative / Stakeholder engagement / Comprehensive identity platform / Guidelines / Messaging / Multi-year marketing and communications plans

Partners

• The Strategic Counsel (research)