While UVic in British Colombia is consistently ranked Canada’s top comprehensive university, research confirmed that poor differentiation and awareness was hampering its growth. Our tasks: engage the entire campus in the process of creating an authentic, compelling narrative; create a distinctive “look”; and develop a multi-year marketing strategy. Working closely with the internal marketing team, we transformed UVic’s image dramatically without changing its official identity.

Scope

Guidelines / Qualitative research / Stakeholder engagement / Messaging / Marketing and communications plans

Partners

• The Strategic Counsel (research)
• BT/A (marketing strategy)