When NADbank and the Print Measurement Bureau (PMB) joined forces, we led the charge in the development and launch of the new entity. The new name was a multilingual word capturing the vivid, living data of the brand, while the tagline offered a dual meaning of “reading consumers” to define the value proposition. Specific identifiers such as the book/laptop icons reflect breadth of users, while others such as the wordmark and colour spectrum convey the dynamic quality of market insights.

Scope

Naming / Tagline / Visual identity systems / Tactical communications and marketing

Partners

RyanEdwards (advertising)