The Placebrand Observer: Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning

Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.

https://placebrandobserver.com/placemaking-place-branding-hand-in-hand/