Category / Articles
-
Here are seven areas of place branding that you might be over-looking
As an organisation responsible for branding and marketing your place, there are an innumerable number of plates that you need to keep spinning. It’s a hugely complex activity, but with so many areas to watch out for – and limited resources – a few areas are bound to slip through the cracks. To understand which areas are overlooked in developing and delivering a place brand strategy, we asked our place experts what they considered to be the most common mistakes made by cities, nations, and regions…
March 15, 2022 -
City Nation Place: Reimagining the Rural Brandscape
What does it take to nurture the places that feed us all? For insights into the power of branding the next-generation of agriculture, look to two very different locales in Canada: the prairie city of Regina, Saskatchewan and the Town of Lincoln, Ontario, close by Niagara Falls.
February 8, 2022 -
The Placebrand Observer: Corona Pandemic: What it Means for Place Branding Community
Corona, the pandemic, is turning our world upside down – at least the parts many believe to be the most important: our personal freedom and the economy. Over the last weeks I’ve…
March 20, 2020 -
The Placebrand Observer: How to Integrate Placemaking and Branding Through Experience Masterplanning
How to Integrate Placemaking and Branding Through Experience Masterplanning In this How To guide, learn how Experience Masterplanning can help create better places through integrating placemaking and place branding. Malcolm Allan, Roger…
July 7, 2017 -
The Placebrand Observer: Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning
Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.…
July 4, 2017 -
The Placebrand Observer: Jeannette Hanna Speaker Profile
Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce,…
May 1, 2017 -
The Placebrand Observer Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
Jeannette Hanna of the strategic brand agency Trajectory in Canada, in this interview touches on the intertwined destiny of the fields of place branding, placemaking and place management. We also discuss place…
April 13, 2017 -
Brand Doctor: Samsung
Brand Doctors: Beyond Samsung’s tricky launch » strategy Jeannette Hanna and Alan Middleton weigh in on the cure for Samsung’s big chill.
March 22, 2017
Recent Posts
Ikonicast Podcast
From the frontlines of brand building for organizations and places… interviews with today’s most original thinkers and champions of change. Host: Jeannette Hanna
- Beyond OK: Places & Ambition September 15, 2020
- Reimagining DC: Soul of the City July 8, 2019