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As an organisation responsible for branding and marketing your place, there are an innumerable number of plates that you need to keep spinning. It’s a hugely complex activity, but with so many areas to watch out for – and limited resources – a few areas are bound to slip through the cracks. To understand which areas are overlooked in developing and delivering a place brand strategy, we asked our place experts what they considered to be the most common mistakes made by cities, nations, and regions…

What does it take to nurture the places that feed us all? For insights into the power of branding the next-generation of agriculture, look to two very different locales in Canada: the prairie city of Regina, Saskatchewan and the Town of Lincoln, Ontario, close by Niagara Falls.

Corona, the pandemic, is turning our world upside down – at least the parts many believe to be the most important: our personal freedom and the economy. Over the last weeks I’ve…

Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.…

Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce,…