Category / Articles
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The Placebrand Observer: Corona Pandemic: What it Means for Place Branding Community
Corona, the pandemic, is turning our world upside down – at least the parts many believe to be the most important: our personal freedom and the economy. Over the last weeks I’ve…
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The Placebrand Observer: How to Integrate Placemaking and Branding Through Experience Masterplanning
How to Integrate Placemaking and Branding Through Experience Masterplanning In this How To guide, learn how Experience Masterplanning can help create better places through integrating placemaking and place branding. Malcolm Allan, Roger…
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The Placebrand Observer: Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning
Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.…
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The Placebrand Observer: Jeannette Hanna Speaker Profile
Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce,…
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The Placebrand Observer Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands
Jeannette Hanna of the strategic brand agency Trajectory in Canada, in this interview touches on the intertwined destiny of the fields of place branding, placemaking and place management. We also discuss place…
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Brand Doctor: Samsung
Brand Doctors: Beyond Samsung’s tricky launch » strategy Jeannette Hanna and Alan Middleton weigh in on the cure for Samsung’s big chill.
