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The Placebrand Observer Interview: Jeannette Hanna of Trajectory Consulting on Creating Authentic Place Brands

Jeannette Hanna of the strategic brand agency Trajectory in Canada, in this interview touches on the intertwined destiny of the fields of place branding, placemaking and place management. We also discuss place brand authenticity and how a qualitative approach to place brand development can help distill the meaning of places.

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