Declaration of Interdependence

Today, no business, no organization, no place succeeds alone. In a world of interdependence, it’s the connections you create, the communities you engage and the collaborations you enable that drive real value.

What

Understand what your stakeholders care about

Qualitative research
Stakeholder engagement
FutureCast®

Why

Articulate what makes you the smart choice

Brand strategy
Brand architecture
Persona
Messaging

Who

Create unique identifiers for who you are

Naming
Tagline
Visual identity systems

When/Where

Pinpointing how to make the most impact

Implementation planning
Marketing and communications plans

How

Communicate how you work with smart content & tools

Guidelines
Tactical communications and marketing

Land Acknowledgement

Trajectory operates operates out of Toronto, Ontario which is located on sacred land that has been a site of human activity for over 15,000 years. This land is the traditional territory of the Mississaugas of New Credit, the Anishinaabe, the Haudenosaunee, and the Huron Wendat. We acknowledge these Nations (and any other recorded or unrecorded Nations who cared for the land) as the past, present and future caretakers of this land named Tkaronto, “Where the Trees Meet the Water,” “The Gathering Place.”

Today, the meeting place of Toronto is home to many Indigenous people from across Turtle Island, and we are grateful to have the opportunity to work in the community, on this territory.

We encourage all people to become more actively involved in understanding why Land Acknowledgements are important, but also Indigenous histories and contemporary issues in the places where they live and work.

In Canada, the University of Alberta offers a free online course that “explores key issues facing Indigenous peoples today from a historical and critical perspective highlighting national and local Indigenous-settler relations.”