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We work with purpose-driven organizations to fuel their success through holistic brand strategies, compelling stories, stakeholder engagement, experience design and powerful community-building tools.

How do you create value? For whom? What are the experiences and stories that really connect with the people that matter most to your success? We’ve been collaborating with clients to tackle these essentials since 2009. Our tools: research and strategy, adaptable design systems, and smart implementation tools to sustain our clients successes for years to come.

Understand what your stakeholders care about

  • Research
  • Stakeholder engagement

Articulate what makes you the smart choice

  • Brand strategy
  • Brand architecture
  • Persona
  • Messaging and voice

Create unique identifiers for who you are

  • Naming
  • Taglines
  • Identity design
  • Visual identity systems

Pinpointing how to make the most impact

  • Implementation planning
  • Marketing and communications plans
  • Launch campaigns
  • Branded content: editorial, video, interactive

Communicate how you work with smart content & tools

  • Guidelines
  • Tactical communications and marketing
  • Brand training
  • Brand toolkits
Our Team

Peter Francey


Jeannette Hanna

Chief Strategist

Paul Hodgson

Creative Director

Stephen Weir

VP of Brand Development

Blair Francey, M.A.

Senior Designer

Lily Chau


Land Acknowledgement

Trajectory operates out of Toronto, Ontario which is located on sacred land that has been a site of human activity for over 15,000 years. This land is the traditional territory of the Mississaugas of New Credit, the Anishinaabe, the Haudenosaunee, and the Huron Wendat. We acknowledge these Nations (and any other recorded or unrecorded Nations who cared for the land) as the past, present and future caretakers of this land named Tkaronto, “Where the Trees Meet the Water,” “The Gathering Place.”

Today, the meeting place of Toronto is home to many Indigenous people from across Turtle Island, and we are grateful to have the opportunity to work in the community, on this territory.

We encourage all people to become more actively involved in understanding why Land Acknowledgements are important, but also Indigenous histories and contemporary issues in the places where they live and work.

In Canada, the University of Alberta offers a free online course that “explores key issues facing Indigenous peoples today from a historical and critical perspective highlighting national and local Indigenous-settler relations.”

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