Today, no business, no organization, no place succeeds alone. In a world of interdependence, it’s the connections you create, the communities you engage and the collaborations you enable that drive real value.
What
Understand what your stakeholders care about
Qualitative research
Stakeholder engagement
FutureCast®
Why
Articulate what makes you the smart choice
Brand strategy
Brand architecture
Persona
Messaging
Who
Create unique identifiers for who you are
Naming
Tagline
Visual identity systems
When/Where
Pinpointing how to make the most impact
Implementation planning
Marketing and communications plans
How
Communicate how you work with smart content & tools
Guidelines
Tactical communications and marketing
Our Team
Peter Francey
President
Jeannette Hanna
Chief Strategist
Paul Hodgson
Creative Director
Stephen Weir
Brand Development
Blair Francey
Senior Designer
Lily Chau
Designer
Land Acknowledgement
Trajectory operates operates out of Toronto, Ontario which is located on sacred land that has been a site of human activity for over 15,000 years. This land is the traditional territory of the Mississaugas of New Credit, the Anishinaabe, the Haudenosaunee, and the Huron Wendat. We acknowledge these Nations (and any other recorded or unrecorded Nations who cared for the land) as the past, present and future caretakers of this land named Tkaronto, “Where the Trees Meet the Water,” “The Gathering Place.”
Today, the meeting place of Toronto is home to many Indigenous people from across Turtle Island, and we are grateful to have the opportunity to work in the community, on this territory.
We encourage all people to become more actively involved in understanding why Land Acknowledgements are important, but also Indigenous histories and contemporary issues in the places where they live and work.
In Canada, the University of Alberta offers a free online course that “explores key issues facing Indigenous peoples today from a historical and critical perspective highlighting national and local Indigenous-settler relations.”