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We work with purpose-driven organizations to fuel their success through holistic brand strategies, compelling stories, stakeholder engagement, experience design and powerful community-building tools.

How do you create value? For whom? What are the experiences and stories that really connect with the people that matter most to your success? We’ve been collaborating with clients to tackle these essentials since 2009. Our tools: research and strategy, adaptable design systems, and smart implementation tools to sustain our clients successes for years to come.

Understand what your stakeholders care about

  • Research
  • Stakeholder engagement

Articulate what makes you the smart choice

  • Brand strategy
  • Brand architecture
  • Persona
  • Messaging and voice

Create unique identifiers for who you are

  • Naming
  • Taglines
  • Identity design
  • Visual identity systems

Pinpointing how to make the most impact

  • Implementation planning
  • Marketing and communications plans
  • Launch campaigns
  • Branded content: editorial, video, interactive

Communicate how you work with smart content & tools

  • Guidelines
  • Tactical communications and marketing
  • Brand training
  • Brand toolkits
Our Team

Peter Francey

President

Jeannette Hanna

Chief Strategist

Paul Hodgson

Creative Director

Stephen Weir

VP of Brand Development

Blair Francey, M.A.

Senior Designer

Lily Chau

Designer
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