Stephen Weir

Brand Development

Trained as a brand strategist, Stephen weaves strategic insight and brand thinking into his project management for complex organizations. Since joining Trajectory in 2011, Stephen has added his strategic expertise to brand and communications assignments for most of Trajectory’s clients: City of Mississauga; Canada’s National Capital Commission; YMCA Canada; SAIT and the University of Victoria among many others.

Before joining Trajectory, he worked with, and led, some of Canada’s most respected brands through complex brand challenges and opportunities including RBC, Cineplex, BlackBerry, and Shoppers Drug Mart. Before shifting to the agency side, Stephen worked in Brand Management with Corby Distilleries, managing a portfolio of Australian and New Zealand wines.

Stephen holds a Masters in Business Administration, Strategic Marketing, from the DeGroote School of Business at McMaster University.