Lily joined Trajectory after graduating from OCAD University with a Bachelor of Design in 2018 with a passion for typography, identity and branding as well as great skills in digital design. Since then, Lily has channelled those passions into high-profile identity programs, publications, campaigns, and robust design systems for Trajectory clients including:
- Arts and Culture: McMichael Canadian Art Collection, Dance Arts Institute
- Education: SAIT, Athabasca University, Brock University
- Not-for-profits: Toronto Public Library, U of T Press, Canadian Research Knowledge Network, Institute for Ageing
- Places: Hastings County, ON, Dupont Circle, DC, Stouffville, ON, Campbell River, BC
Before joining Trajectory, Lily created web and mobile prototypes, crafting assets and experiences through usability-testing, aligning design with data-driven content and strategic insights. She also created brand marks and developed social media content for online communities and startups.