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Blair joined the Trajectory team in 2017 after a decade of successfully running his own business, BFdesign. His impressive breadth of experience spans identity systems, digital and web applications, publications, marketing programs, interactive presentations and environmental applications for our not-for-profits, arts & culture, education and places-based clients.

Select major brand and communication projects include:

After graduating from the playwriting program at the National Theatre School of Canada, Blair turned his powerful storytelling skills to design. In 2012, he graduated with Distinction from Goldsmiths, University of London with a Masters of Arts (Design: Critical Practice). The program allowed him to explore his love of civic engagement and city-building. The experience led him to co-found Department of Imaginary Affairs, a not-for-profit focused on civic engagement programs for youth and newcomers.

Blair is also a Part-time Professor at George Brown College’s School of Design teaching in both the Brand and Graphic Design programs. In his spare time he spends his time volunteering on the Board of Directors of the not-for-profit St. George’s Society Toronto.

When he has any spare time, Blair really enjoys taking baking courses, much to the delight of his friends and family.

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