Blair joined Trajectory in 2017 after a decade of honing his skills as a freelance designer with his business BFdesign. His impressive breadth of experience spans identity systems, digital and web applications, publications, marketing programs, interactive presentations and environmental applications for not-for-profits, arts & culture, education and places-based clients.

Select major brand and communication projects include:

• Education: Algoma University, Brock University, Canadian Research Knowledge Network (CRKN), Department of Family and Community Medicine (University of Toronto), The Chang School (Toronto Metropolitain University)
• Arts & Culture: Azreili Prize in Music / Azrieli Music, Arts and Culture Centre, CN Tower, McMichael Canadian Art Collection, Oakville Symphony, The Siminovitch Prize in Theatre, Toronto Arts Council, Toronto Dance Theatre, Toronto Fringe, The Village at Black Creek
• Not-for-profits: East End Arts, Literacy Unlimited, ProBono Ontario, Professional Association of Canadian Theatres (PACT), Toronto Alliance for the Performing Arts (TAPA)
• Public Sector: Lakelands Public Health, Ombudsman Toronto, Toronto Public Library, Stouffville Public Library
• Places: Niagara Benchlands, World Heritage in Canada (Parks Canada)
• Corporate: Analog Devices, Mathers McHenry & Co.

After graduating from the playwriting program at the National Theatre School of Canada, Blair turned his powerful storytelling skills to design. In 2012, he graduated with Distinction from Goldsmiths, University of London with a Masters of Arts (Design: Critical Practice). The program allowed him to explore his love of civic engagement and city-building through the intersection of design. The experience, along with volunteering his time at the Ministry of Stories in London, led him to co-found Department of Imaginary Affairs in Toronto, a not-for-profit focused on civic engagement programs for youth and newcomers.

Along with his full-time work, Blair is a Part-time Professor at George Brown College’s School of Design teaching in both the Brand Design (Honours Bachelor) and Graphic Design (Advanced Diploma) programs. He is also on the Board of Directors of the charitable organization, St. George’s Society Toronto, and a Director of Innovators for Langley Foods Inc. He has been a full member of the Association of Registered Graphic Designers of Canada (RGD) since 2014.

When he has any spare time, Blair really enjoys baking, much to the delight of his friends and family (regardless of how it looks).