Blair joined the Trajectory team in June 2017 after 10 years of successfully running his own business, BFdesign. His work includes branding, website design, marketing strategy and print design to a variety of organizations from small not-for-profit to large-scale educational institutions. BFdesign established a long-lasting and rewarding relationship with many clients over the years.
In 2012, Blair graduated with Distinction from Goldsmiths, University of London with a Masters of Arts (Design: Critical Practice). The program allowed him to explore his love of transit, civic-engagement and city-building through the development of two projects in particular; technology and narrative. This exploration culminated in his thesis project, Public Transit: Remixed, a look at designing a holistic transit system from an experiential, as opposed to an infrastructure, standpoint. He was selected as one of four finalists in the Global Engineering Innovation Challenge hosted by the Toronto chapter of Engineers Without Borders in March 2013 where he presented some of his ideas from Public Transit: Remixed to much enthusiasm.