Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce, culture and community. It’s a theme that’s been honed over her long tenure as the brand strategy lead for Spencer Francey Peters (later, CundariSFP) and then as a founder of Trajectory. Her client roster reflects Jeannette’s range – from billion dollar enterprises to innovative start-ups – across a broad spectrum of sectors.
Jeannette lectures regularly at business schools and conferences on emerging trends in branding and stakeholder engagement. She’s also a contributing author to several books: Rediscovering the Wealth of Places; Measuring Marketing Communications Effectiveness in an Ever-changing World – the Role of the MarCom Dashboard. Her volunteer roles have included: Canadian Marketing Association’s Brand Council; Design Management Institute (Board) and Wellspring. Raised in New York City, Jeannette is a graduate of Rutgers University.