Capitol Hill Neighborhood
In a city steeped in history, only Capitol Hill Neighborhood can claim to offer the most authentic, original DC experience. Capitol Hill is not only DC’s original community, it’s home to the nation’s most iconic neighborhood which includes Barracks Row, Eastern Market, Federal Enclave, Hill East and Union Station. The largest historic district in the US, “The Hill” neighborhood is uniquely DC in every sense. Colourful row houses and quirky alleyways showcase the city’s urban roots. The events and flavors found at Eastern Market – DC’s oldest, but ever-bustling communal hub – reflect the community’s diverse, inclusive profile. Historic sites, cultural jewels, green spaces and riverside trails, are showcased in the set of unique identifiers we created for each community within Capitol Hill. We shaped the area’s positioning to bridge its relevance to residents and visitors: Our Nation’s Neighborhood: Passionately local. Uniquely DC.
Qualitative research / Brand audit / Stakeholder engagement / Brand strategy / Visual identity system and guidelines / Environmental design / Marketing / Branded gear / Guidelines / Animation