Goodhue County

Just south of the Twin Cities of Minneapolis/St. Paul, Goodhue County offers visitors, residents, and entrepreneurs a host of naturally inspiring riverlands for outdoor adventure and a thriving “maker” culture for business. To build a forward-looking brand for the County, our process had to be well-rooted in rooted in broad engagement with local stakeholders. Our “find your good” proposition and naturescape identity grew organically with the County’s commitment to building a proactive service culture as forward-looking public stewards.

Scope

  • Brand strategy
  • Visual identity system and guidelines
  • Publication design
  • Tactical communications and marketing applications
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