The Placebrand Observer: Corona Pandemic: What it Means for Place Branding Community
Corona, the pandemic, is turning our world upside down – at least the parts many believe to be the most important: our personal freedom and the economy. Over the last weeks I’ve been in close (virtual) contact with many readers, partners and clients – members of the TPBO community. And while we all seem to be impacted financially by the situation (thankfully most seem to be doing just fine health-wise), I’ve been surprised by the crisis-resistant answers and almost optimistic attitudes, sensing a unique opportunity for place branding.