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The Placebrand Observer: How to Integrate Placemaking and Branding Through Experience Masterplanning

In this How To guide, learn how Experience Masterplanning can help create better places through integrating placemaking and place branding. Malcolm Allan, Roger Hobkinson and Jeannette Hanna explain step by step how Experience Masterplanning can lead to a holistic investment strategy and a sustainable action plan for cities, regions or destinations.

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