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Brock University

Brock University’s bold brand proposition – Break Through Here – is a promise of overcoming barriers, igniting possibilities and life-changing breakthroughs that links every aspect of the Niagara-based institution. With our positioning as a filter, we evolved the entire look and feel of the university to bring rigor to its brand architecture but dramatic expressiveness and flexibility to the Brock image platform. Even the Badgers varsity brand benefited from a sharper, more confident edge!


  • Research
  • Stakeholder engagement
  • Brand strategy, messaging
  • Brand architecture
  • Identity design system
  • Look & Feel
  • Guidelines
  • Launch and implementation plan
  • Marketing materials
  • Exhibit booth design
  • Varsity brand update
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